DIGITAL SIGNAGE
Digital Signage system is used as an information display system.
Digital display uses technologies such as LCD, LED, projector and electronic paper to display digital images, video, web pages, weather data, restaurant menus or text.
They can be used in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings, etc.
Digital Signage is a digital display or network of centrally managed electronic displays that are individually operated to display text, image and video messages for advertising, information, entertainment and commerce.
Various uses of digital signage in business make it possible to realize different goals and plans.
Some of the most common goals are:
General information: news, weather, traffic and local (location specific) information such as construction directory with a map, fire exits and passenger information.
Internal information: corporate messages such as health and safety matters, news, etc.
Product information: pricing, photos, ingredients or ingredients, suggested applications, and other product-related information that may include nutritional specifications, recommendations, or instructions.
Information to increase the quality of providing services and information to customers: interpretive signs in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.
Advertising and promotion: advertising products or services in a specific place or general advertising.
Brand structuring: in the store to promote the brand and create brand identity.
Impact on the customer: directing customers to different fields and a wide range of other applications.